Matthew Hancock made the comments during a debate on Apprenticeships hosted by the Industry Apprentice Council (IAC) last week.
The audience of around 100 apprentices, employers and education organisations raised concerns during the debate about a lack of Apprenticeships careers advice and guidance in schools as well as the wider public perception of vocational routes.
Mr Hancock said: “It needs to become the new norm that when a learner leaves school they either go into university or an Apprenticeship.
“The very best people to promote Apprenticeships are apprentices themselves. Our role, as government, is to open up opportunities for apprentices and companies to promote Apprenticeships to schools and colleges.
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